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Key Consumer Needs

Improve the health and appearance of teeth and gums

Consumer Needs Teeth Key insight:
Fewer people in UK are going to the dentist on a regular basis
People are taking greater control of health of teeth & gums at home
Consumers are wanting improvements to the appearance of our teeth

Key requirements:
Products for common conditions such as bad breath, gum disease and mouth ulcers that are better
Effective teeth whitening systems



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